Facebook
LinkedIn
X.com
Whatsapp
Line
Wechat
Outlook
EmailHow can today’s waste give rise to a better tomorrow? British American Tobacco (BAT) and PMG Asia Pacific found the answer with our ‘Waste for Life’ eco-collaboration. In transforming a waste management challenge into a sustainable, cost-saving marketing opportunity, this innovative partnership demonstrated how our Indonesia team's proactive problem-solving can advance our clients’ journey to circularity.
Highlights
812kg
POSM waste
BAT needed a smarter, eco-minded solution to their complicated POSM disposal problem. Tapping into our expertise in POSM Waste Management & Circular Economy, we efficiently collected, transported and repurposed nearly a ton of waste.
81
ECO CAST acrylic sheets
With our upcycling partner, Astari, we converted collected acrylic waste into a “new-life” product — the ECO CAST.
These new, premium recyclable sheets would be used to produce new POSM for BAT’s upcoming campaigns — delivering long-term TCO savings for our client.
These new, premium recyclable sheets would be used to produce new POSM for BAT’s upcoming campaigns — delivering long-term TCO savings for our client.
What our client says
“It’s great to see how organisations team up beyond commercial interests to find a solution together on this waste issue. It’s a small step that we believe will inspire many more good causes for the environment.”
Dian Widyanarti
Head of Regulatory & External Affairs
BAT Indonesia
Head of Regulatory & External Affairs
BAT Indonesia
