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EmailTogether, L'Oréal Thailand and PMG Asia Pacific are carving a new path to circularity. Developed by our Thailand team, this pioneering upcycling programme not only advances our client’s circularity goals; it also leads the industry’s shift to more responsible eco-design practices and sustainable resource management.
Beyond 2025, we aim to expand the materials we can recycle as we get ready to replicate our success in Southeast Asian markets that PMG manages.
Highlights
17
new archway
POSM displays
We collected ~76 used dumpbin POSMs from store outlets and recycled them into new displays, offering a sustainable solution that met retail needs while reducing waste and costs.
60%*
reduction of potential
landfill waste
landfill waste
Expected to cut waste and lower material costs for new L'Oréal displays by 15% a year after its launch, this programme is a major step towards unlocking substantial cost savings for L'Oréal, production efficiency and reducing stakeholders’ environmental footprint.
Top 10
Green Vibes Finalist
A top contender for the L'Oréal’s Green Vibes Award, this upcycling project was recognised for its innovative approach to circularity (for temporary materials such as the PP board), and strong potential for scaling and replicating across diverse markets.
Through our unconventional recycling initiative, PMG is now one of the rare suppliers in the industry to have successfully implemented circularity for temporary or non-durable materials.
Through our unconventional recycling initiative, PMG is now one of the rare suppliers in the industry to have successfully implemented circularity for temporary or non-durable materials.
*Projections are based on the annual forecast of the existing (dumpbin) and new (archway) POSMs. The actual value might change based on the overall volume deployed for the two POSMs.
What our client says
“This is an amazing project with high scalability potential, ranking among our top 10! The ‘closed-loop programme’ is commendable and deserves exploration for global expansion. It's also worth noting that this project scores highly among our experts.”
L'Oréal Green Vibes Global Team
