Nestlé Japan
Starbucks reusable cups
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EmailImplementing a new design strategy, PMG Asia Pacific ensured Nestlé Japan’s exclusive Starbucks reusable cup campaign captured new customers locally and the lucrative tourist market in a most competitive way.* With our Japan team’s smart creative approach, our client successfully strengthened their retail impact with a premium coffee experience that starts in the grocery aisle.
Highlights
9
unique designs
By refining the design’s color palette, PMG Japan delivered high-quality reusable cups with a premium look that’s always in sync with Nestlé Japan’s evolving market strategy.
3
years as shoppers' hot pick — and counting
Introducing smart color solutions that resulted in a rich visual style, we infused each cup with a premium look that perfectly complemented its deluxe quality.
Every year, these Japan-exclusive cups boosted sales from both tourists and new local customers, thanks to our captivating designs.
5
years of promo marketing partnership — and going strong
Nestlé welcomed improvements that ensured each design iteration not only aligns with their evolving market strategy but is a better version of the last.
This consistent design success — delivered in this campaign and projects that preceded it — has strengthened our partnership with Nestlé Japan, resulting in more rewarding opportunities to support the brand’s growth in the retail space.
*Nestlé and Starbucks have established an alliance since 2018 to work together in bringing to market a wide range of Starbucks-branded consumer packaged goods (CPG) products.
