Coca-Cola Indonesia
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For our first-ever Innovation Day for Coca-Cola Indonesia, PMG Asia Pacific delivered an immersive pop-up store experience that showcased our Indonesia team’s strength as an innovative print, POSM and promo integrator.
Through a fully experiential setup with strategic recommendations tailored to the local retail landscape, this activation gave our client fresh inspiration on how they can elevate brand visibility and shopper engagement across various retail channels.
Duly impressed by the engaging showcase of PMG’s creativity and innovation, Coca-Cola described it as a vibrant space to discover new and innovative solutions displayed in real-world retail settings.
Highlights
>250
attendees from
Coca-Cola Indonesia
Top decision-makers from Coca-Cola Indonesia — including the heads of Revenue Growth Management, Marketing Operations and Regional Procurement, CoE & Sourcing — enjoyed exploring our diverse lineup of retail solutions. They lauded Innovation Day as a powerful platform for brainstorming ideas around future branding and go-to market execution, especially with key Coca-Cola Indonesia business units in attendance.
This impressive turnout reflects Coca-Cola’s high level of expectation and confidence in PMG's ability to deliver impactful retail experiences after years of collaborative success together.
120+
print, POSM & promo product innovations
EcoLab, a special initiative from PMG Indonesia, stood out for its innovative, sustainable and digital POSM solutions. Through our highly interactive VR zone (which earned significant acclaim!), Coca-Cola immersed themselves in EcoLab and commended its strong sustainability focus.
Many POSM and promo items received praise, most notably the following:
Coca-Cola-branded multi-function bag: Made from canvas, with a unique, charming design that is suitable for everyday use.
Frosted glass cup: Came in attractive red and green shades for Coke and Sprite — colours that have not been used in previous Coca-Cola Indonesia promo merchandise.
Phygital display rack: Featured a 32” LED screen that captures shoppers’ attention with dynamic multimedia content and can be updated remotely.
Lightbox display: Sleek and lightweight at just 1cm thick, this solution impressed with its minimalist profile and ease of installation.
Coca-Cola-branded multi-function bag: Made from canvas, with a unique, charming design that is suitable for everyday use.
Frosted glass cup: Came in attractive red and green shades for Coke and Sprite — colours that have not been used in previous Coca-Cola Indonesia promo merchandise.
Phygital display rack: Featured a 32” LED screen that captures shoppers’ attention with dynamic multimedia content and can be updated remotely.
Lightbox display: Sleek and lightweight at just 1cm thick, this solution impressed with its minimalist profile and ease of installation.
20+
suppliers and partners
Our pop-up store was strongly backed by PMG Asia Pacific’s extensive supplier base. This flourishing ecosystem enables us to deliver quality print, POSM and promo product innovations at scale.
Through tailored, high-impact solutions that meet our client’s unique branding needs, this event further strengthened our position as a go-to retail partner for global brands like Coca-Cola.
Through tailored, high-impact solutions that meet our client’s unique branding needs, this event further strengthened our position as a go-to retail partner for global brands like Coca-Cola.
What our client says
“It was exciting to attend this event, especially since it is the first one organised by PMG Indonesia, featuring a special pop-up store for Coca-Cola Europacific Partners (CCEP) and Coca-Cola Indonesia (CCI).
The event showcased a variety of mock-up stores in general trade (GT) and modern trade (MT) outlet formats, along with new merchandise items.
There were also sustainability activities that added to this positive experience.”
Marrisa Putri
Procurement Category Manager
Coca-Cola Europacific Partners Indonesia
Procurement Category Manager
Coca-Cola Europacific Partners Indonesia
