Coca-Cola
Innovation Day Stall

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Hindustan Coca-Cola Beverages
India
Creative Services
Retail Channel Management

The only vendor asked to put up an Innovation Stall at Hindustan Coca-Cola Beverages’ annual supplier conference, PMG Asia Pacific impressed HCCB’s senior leadership team with an inspiring exhibit of innovative POSM and premiums, creatively showcased in two key market settings: Eatery & Dining and General Trade. 

With our client expecting PMG to consistently exceed their current standards, our India team rose to this challenge with an impactful demonstration of how we could leverage emerging retail marketing trends to drive greater marketing success together in India’s increasingly eco-minded business landscape.

Highlights
200+
PMG Innovation
Stall visitors
HCCB leaders including its CEO, procurement teams and marketers — the actual buyers — regarded PMG India’s exhibited merchandise as promo innovations that would benefit HCCB’s business and market leadership in India.

Here’s what they say.
100%
recycled shoes — a
crowd favourite
Footwear crafted from recycled PET bottles and sugar cane husk sippers were two of the biggest eco-friendly hits of the day.

With our sustainably designed premiums, we demonstrated PMG’s commitment and ability to position HCCB as a true leader in sustainable branding and marketing.
20+
prototypes of new POSM
& Promo products
Strong stakeholder engagement secured future orders for PMG India’s new products: from display solutions for retail spatial challenges to sustainable promo items that garnered much buyer interest.

Moreover, our dedicated ICC Men’s Cricket World Cup merchandise wall amplified the sport event’s association with Thums Up, a popular local Coca-Cola soda brand.

What our client says

“It’s the first time that we’ve seen how PMG has come forward and displayed the entire range of elements available for HCCB to gain market share and drive our business in the market. Thank you, and all the best to PMG and its collaborative ways of working in the future for great success.”
Uttam Karmakar
National Head – Marketing Operations
Hindustan Coca-Cola Beverages

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