ASUS Korea
Copy link
PMG Asia Pacific orchestrated the full digital rollout of ASUS ROG’s For Those Who Dare campaign, anchored by Asia’s biggest football star and one of the world’s greatest players: South Korea National Team Captain Son Heung-min.
With online event planning, microsite design & management and social virality at its core, our South Korea team’s integrated marketing approach delivered beyond the screen as we transformed continuous fan engagement into measurable impact.
Riding the wave of excitement for the World Cup, our two-month integrated campaign combined teaser countdowns, adrenaline-fueled videos and gamified quizzes into a dynamic microsite that scored quantifiable results.
Highlights
8,712
total clicks
| Clocking down to the official launch, our teaser page buzzed with fan curiosity as visitors tried to guess the campaign's silhouetted superstar sports ambassador. Our microsite sparked excitement and energy with a bold design that incorporated ASUS ROG brand elements — dramatic light effects, vibrant colors, deep textures and bright energy. For the campaign’s final run, PMG co-led the production (from concept to storyboard) of Heung-min's brand videos for the website and ASUS social platforms. |
186k+
total page views
77.5% unique page views showcased our campaign’s ability to attract fresh eyes. Throughout the two-month campaign, our digital platform introduced ASUS ROG to a broader audience, paving the way for greater engagement opportunities.
4,322
fun quiz takers
To drive repeat visits, we rolled out a three-part weekly quiz series designed to deepen fans’ familiarity with the ASUS ROG brand and products.
Participation grew with each round, from 1,076 to 1,278 to 1,968, quantifying gamers’ increasing interest as the campaign progressed.
Participation grew with each round, from 1,076 to 1,278 to 1,968, quantifying gamers’ increasing interest as the campaign progressed.
