Future Connected: 5G-Advanced Network Launch
Ericsson
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Envisioned as the event that would establish Malaysia as a global 5G pioneer — and the first ASEAN country to embrace 5G connectivity — Future Connected was a high-profile, high-stakes affair that only a proven reliable event management partner can deliver under extreme pressure. Living up to our client’s trust, PMG Asia Pacific overcame complex logistical hurdles to orchestrate an engaging experience that matched the scale of Ericsson and Digital Nasional Berhad’s groundbreaking announcement. Our Malaysia team pulled all stops to stage this future-forward showcase, witnessed by none other than YB Gobind Singh Deo, Malaysia’s Minister of Digital, alongside key government officials, top telecom industry leaders and the media.
Highlights
4
days to set up —
on CNY week
Scheduled for the seventh day of the Chinese New Year, PMG Malaysia had less than a week to prepare for the launch. With most suppliers on holiday, sourcing manpower and managing last-minute adjustments could have put our team behind schedule.
Adding to the complexity, the venue — the lobby of TRX Exchange 106 — was a secure-access location with an unconventional layout. Meticulous planning was crucial: There was no room for error. Our exceptional commitment and seamless coordination under time-sensitive conditions were key to this momentous event’s success.
Adding to the complexity, the venue — the lobby of TRX Exchange 106 — was a secure-access location with an unconventional layout. Meticulous planning was crucial: There was no room for error. Our exceptional commitment and seamless coordination under time-sensitive conditions were key to this momentous event’s success.
1-in-2
One band split into
two places, live
Guests marveled at the entertainment act Bertiga’s seamless split-band hologram performance. The band members played in perfect sync across two separate locations, showcasing the exciting potential of 5G-Advanced technology.
18.2mil
recorded 5G subscription by end of 2024
In impactfully showcasing 5G’s real-world possibilities in a widely covered media event, this PMG-organised launch significantly helped Ericsson and DNB boost public awareness and 5G adoption, supporting Malaysia’s rollout efforts.
