“Go Global with TikTok” Campaign
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EmailOn board PMG Asia Pacific’s flight-themed “Go Global with Tiktok” campaign, Korea’s small and medium-sized enterprises (SMEs) broke entry barriers to worldwide expansion, as they learned how to ride the K-content wave and compete on the global stage via the mobile video platform. Developed, designed and executed by our Korea team, this three-phase engagement program’s success not only empowered local SMEs to scale overseas but also inspired Tiktok for Business to expand the program — with PMG’s expert support — to Southeast Asia markets.
Highlights
550+
SME owners
and managers
PMG tailored a comprehensive program that spanned two engaging webinars and an exclusive, in-person workshop where SMEs gained real insight on how to ‘Get Started,’ ‘Achieve Success’ and ‘Graduate’ as a global-ready brand from TikTok creator speakers.
To reach and engage the right SMEs, we integrated our travel-inspired design narrative into all audience acquisition touchpoints, from owned and paid comms channels to targeted promotions across relevant TikTok and KakaoTalk marketing communities.
To reach and engage the right SMEs, we integrated our travel-inspired design narrative into all audience acquisition touchpoints, from owned and paid comms channels to targeted promotions across relevant TikTok and KakaoTalk marketing communities.
>90%
satisfaction rate
Delivering real value at every stage, we engineered a cohesive journey that kicked off with a smooth registration process and culminated in an impactful on-site experience that had SMEs requesting for more offline workshops.
Bringing the webinars’ energy into our in-person workshop, we amped up the space branding and interactive engagement with dedicated consultation zones, a networking photo booth and a lucky draw for TikTok merch.
PMG’s creativity, strategic engagement and flawless execution translated into high attendee satisfaction with how each event became a dynamic expansion launchpad for Korean SMEs.
Bringing the webinars’ energy into our in-person workshop, we amped up the space branding and interactive engagement with dedicated consultation zones, a networking photo booth and a lucky draw for TikTok merch.
PMG’s creativity, strategic engagement and flawless execution translated into high attendee satisfaction with how each event became a dynamic expansion launchpad for Korean SMEs.
6
years of success
TikTok’s confidence in PMG’s IMC expertise has only grown since we started working with them in 2019. Every marketing initiative we rolled out together reflected our team’s deep understanding of the brand’s B2B marketing needs, not only in Korea but throughout Asia Pacific — the foundation of our long-term partnership.
