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EmailInspired by the power of YouTube fandoms, PMG Asia Pacific delivered a landmark Brandcast experience that ushered India’s vibrant creator community into the new GenAI-enhanced world of YouTube. Our “Home of Fandom” theme resonated with the country’s creator pulse, as we transformed YouTube trends into tangible experiences that bridged creators and brands with the future of YouTube.
With our award-winning India team leading the charge, our larger-than-life celebration of local YouTubers’ immense creative influence culminated as a powerful showcase of YouTube as a pivotal driver of social video engagement in India.
Highlights
400+
engaged creators
and advertisers
From immersive walkthroughs to high-energy networking, PMG India kept India’s most successful YouTube creators and top advertisers engaged throughout the event. CEO Neal Mohan in his first-ever Brandcast India appearance made it even more special, while famous YouTubers Kenny Sebastian and Tanmay Bhat ignited the crowd.
Focused on deepening connections within the YouTube ecosystem while making its magic tangibly real, we thoughtfully designed spaces dedicated to personalised interactions and interactive installations. Our Marketplace buzzed with meaningful conversations between creators, marketers and YouTube executives, while everyone got a firsthand look at GenAI-powered ad solutions in our GTech zone.
Focused on deepening connections within the YouTube ecosystem while making its magic tangibly real, we thoughtfully designed spaces dedicated to personalised interactions and interactive installations. Our Marketplace buzzed with meaningful conversations between creators, marketers and YouTube executives, while everyone got a firsthand look at GenAI-powered ad solutions in our GTech zone.
90
days to execution
Our journey to the big day was a masterclass of outsized creativity, tailored engagement and immersive setups.
Bringing YouTube’s diverse fandom and biggest trends to life, we designed thematic zones for the Fandom of Beauty & Learning, a railway coach for railfans and a pixelated gaming area for gamers. Resembling a giant mobile screen, our Shorts zone generated shareable moments. And at the center of it all, our dynamic main stage transformed with every content transition and dramatic speaker reveal on a turntable platform.
Bringing YouTube’s diverse fandom and biggest trends to life, we designed thematic zones for the Fandom of Beauty & Learning, a railway coach for railfans and a pixelated gaming area for gamers. Resembling a giant mobile screen, our Shorts zone generated shareable moments. And at the center of it all, our dynamic main stage transformed with every content transition and dramatic speaker reveal on a turntable platform.
10
years of partnership
Our decade-long relationship with Google, YouTube’s parent company, paved the way for our rewarding partnership with the social media and video platform. It has placed PMG at the forefront of YouTube’s most impactful events in India in the last six years, including our award-winning Brandcast 2023 India execution.
Our India team’s consistent delivery continues to earn us our clients’ confidence, generating strong recommendations and new opportunities that solidify PMG’s reputation for creative event excellence.
