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EmailIn Rangpur, students dream big, but access to tech-powered learning remains a challenge. With a shared vision of enabling a more digitally inclusive future, HP and Bangladesh’s largest computer retailer, Ryans, partnered with PMG Asia Pacific to put budget-friendly laptops directly into the hands — and minds — of young Bangladeshis.
Our Bangladesh team crafted a smooth and impactful campus tour experience that fuelled greater awareness of the true value of affordable PCs to the academic community. With this success, we helped reinforce our clients’ position as the go-to providers of accessible student technology.
Highlights
10k+
students engaged
After identifying the most suitable institutions where we could reach the widest range of students, PMG Bangladesh executed a 12-campus activation within one week. In each school, we set up a vibrant, eye-catching event booth where students flocked to experience HP’s budget-friendly laptops in an engaging setting.
For efficient transportation, our mobile booth's design prioritised ease of assembly and disassembly without sacrificing structural integrity.
For efficient transportation, our mobile booth's design prioritised ease of assembly and disassembly without sacrificing structural integrity.
500+
leads generated
Facilitating hands-on demonstrations and interactive engagement, we ensured students fully understood how Ryans' budget-friendly HP laptops could enhance and further their academic pursuits.
Exciting giveaways added to the friendly event atmosphere and led to the students’ greater enjoyment of the whole experience, which successfully converted interest into strong sales leads.
Exciting giveaways added to the friendly event atmosphere and led to the students’ greater enjoyment of the whole experience, which successfully converted interest into strong sales leads.
45%
sales increase in
Rangpur Zone
PMG’s seamless execution, hands-on engagement and smart logistics helped our clients see a remarkable increase in HP sales for Ryans.
Beyond the numbers, our campaign put HP top-of-mind with students in Rangpur District and helped Ryans deliver on its commitment to bridge the digital divide for young Bangladeshis.
