Facebook
LinkedIn
X.com
Whatsapp
Line
Wechat
Outlook
EmailAditya Birla Group (ABG) positioned itself as a global textile leader with a brilliant demonstration of how it redefines sustainability at India’s premier and largest textile expo.
Blending artistic craftsmanship, technology and purpose, PMG Asia Pacific turned ABG’s immense exhibition booth into a compelling showcase of its commitment to a more responsible future. With over 10,000 expo attendees, our India team’s flawlessly executed “Forest to Fashion” booth concept received massive exposure and boosted business opportunities for the textile titan.
With our masterful event management earning their confidence, ABG has brought PMG into more, bigger projects. Next stop: Paris.
Highlights
4
days of circular
fashion innovation
Spearheaded by India’s Minister of Commerce and Industry, Piyush Goyal, booth visitors explored how ABG’s sustainable textile solutions weave innovation into India’s rich fashion heritage.
Inspired by ABG’s circular approach to fashion, we anchored our booth’s theme with a circular design concept to reflect ABG’s sustainable journey from raw material sourcing to eco-friendly high-fashion products. Designed to optimise space and functionality, the booth’s curvilinear design and mezzanine structures perfectly offset our visually arresting 3D installations.
Inspired by ABG’s circular approach to fashion, we anchored our booth’s theme with a circular design concept to reflect ABG’s sustainable journey from raw material sourcing to eco-friendly high-fashion products. Designed to optimise space and functionality, the booth’s curvilinear design and mezzanine structures perfectly offset our visually arresting 3D installations.
7
brands under one roof
Our biggest challenge: consolidating all seven ABG textile brands — presented together under one roof for the first time — within a tight timeline.
To make sure that our client maximised this unique opportunity, we efficiently coordinated all stakeholders and impactfully highlighted each brand’s distinct values, threading their stories into a cohesive journey of sustainability — a feat that earned the appreciation of all ABG brands.
To make sure that our client maximised this unique opportunity, we efficiently coordinated all stakeholders and impactfully highlighted each brand’s distinct values, threading their stories into a cohesive journey of sustainability — a feat that earned the appreciation of all ABG brands.
>30k
trees planted virtually
Through tech-powered engagement, we captivated attendees with an immersive storytelling experience that allowed them to interact with ABG innovations.
Booth visitors sowed the seeds of a greener future for fashion with our interactive LED “Plant A Tree” platform, designed and built by PMG. Consequently, ABG pledged to plant real trees as a community initiative.
Booth visitors sowed the seeds of a greener future for fashion with our interactive LED “Plant A Tree” platform, designed and built by PMG. Consequently, ABG pledged to plant real trees as a community initiative.
What our client says
"Delivering against a tight deadline for an international event while managing multiple stakeholders, thousands of guests and vast content pieces was an extremely difficult task.
PMG India has been extremely receptive to the feedback and patient with the multiple rounds of discussions while being fully confident of delivering the output. All the requests have been fully accommodated, and you have gone above and beyond in the line of duty for this event.
PMG’s commitment and passion have made all the difference in making this a successful event."
Sree Charan
Vice President | Global Head Brands & Marketing,
Birla Cellulose
Aditya Birla Group
Vice President | Global Head Brands & Marketing,
Birla Cellulose
Aditya Birla Group
