Atmosphere '23
Asia Pacific and Japan

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Trusted for our expertise in localising global events, PMG Asia Pacific successfully brought HPE Aruba Networking’s annual global networking conference to APJ partners and customers with a high-octane three-day immersion in the latest HPE network technologies amid Nusa Dua’s luxurious serenity. 

Seamlessly aligning HPE’s vision with the networking needs and cultural nuances of their APJ market, we delivered tailored content, meaningful interactions and impactful experiences that strengthened HPE’s relationship with the APJ networking industry.

Highlights
1,135
attendees from
14 countries
Providing audience acquisition support, we increased this year’s attendance by 69.65%. Streamlining the entire journey for over a thousand people, we ensured everyone’s utmost comfort and convenience with comprehensive travel and event support. 

We welcomed guests with a sophisticated bonfire beach party, immersing them in the “Culture of Bali” with fire dances and traditional drum performances, among others. At Appreciation Night, Arubans celebrated with a fun beach BBQ, live music, magic and fireworks.
9,333
Tech Playground visits
A key highlight of ATM ‘23 APJ, we designed the Tech Playground to effectively engage Arubans in interactive demos of innovative business solutions across the event’s three key pillars: Connect & Protect, Automate and Adapt. 

Bridging on-site booth visits and interactive app games, our customised event navigation app enhanced engagement with seamlessly integrated offline and online experiences.
8
years of ‘networking’ impact — and counting
On top of the main conference, we managed diverse ancillary programmes that deepened connections within the HPE ecosystem — from workshops and networking sessions to an exciting leisure getaway for HPE’s Top 30 Dash to the Line Program achievers.

To date, PMG continues to support events and IMC initiatives for HPE Aruba Networking.