Naver Cloud “Thanks! Naver Works” ad campaign
Facebook
LinkedIn
X.com
Whatsapp
Line
Wechat
Outlook
EmailAs competition in the collaboration tool space intensified, Naver Cloud raced to establish Naver Works as the go-to platform for smart work solutions in post-pandemic Korea. With PMG Asia Pacific's Korea team at the helm of its high-impact B2B branding campaign, "Thanks! Naver Works" not only advanced our client to the lead; it became a benchmark for successful outdoor-and-digital marketing ad campaigns that our rivals emulated.
Highlights
252%
increase in target clicks
Targeting HR and General Affairs teams, we launched a digital ad blitz on top search, social and media platforms to drive traffic to our campaign page.
We reduced cost per click (CPC) by 72% and download conversion cost by 51%.
We reduced cost per click (CPC) by 72% and download conversion cost by 51%.
103%
app download rate
To boost brand recognition, we installed high-visibility outdoor ads in major business districts — a first for Naver Cloud — and engaged IT influencers for humorous online endorsements.
This led to surpassing our client's target downloads, with a record 63% increase in monthly new installations two months into the campaign.
#1
collaboration tool
in Korea
Naver Works ranked first in user numbers and usage time during and since the campaign period.
Korean media hailed "Thanks! Naver Works" as “a representative example of a successful campaign amidst fierce competition.”
