Ericsson End Of Year Celebrations
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EmailWith four major year-end events on the horizon, Ericsson Australia needed more than just efficient party logistics. Our client required personalised experiences that would convey the brand’s utmost appreciation for their employees, customers and partners.
Empowered by our multi-event planning expertise and reliable vendor relationships, PMG Asia Pacific blended creativity and flawless execution from Sydney to Melbourne. From dusk till dawn, Ericsson’s guests let loose, celebrated achievements in VIP style and connected with peers in a premium yet welcoming and fun environment created by our Australia team.
Highlights
4
unique events in 2 cities in just 3 weeks
We organised two sets of corporate events — one for Ericsson partners and another for employees and customers — in both Sydney and Melbourne. Each event showcased PMG’s ability to turn logistical challenges into memorable experiences. And with our robust vendor network, we helped Ericsson navigate the complexities of multi-state event planning with speed and ease.
1,200
partners, customers and employees in attendance
With approximately 350 guests at each gathering, PMG Australia crafted experiences that felt both grand yet intimate. We brought each event to life with distinct themes that resonated with its target audience: cool elegance and richer tones for Ericsson partners, and a warm festive atmosphere for employees and customers. Guests shared how they enjoyed the night’s entertainment and noted the sustainable touches in the decor.
85%
of guests partied to
the end
High-octane performances by renowned musicians Jason Singh and Groove Academy created a vibrant atmosphere that energised the crowd, encouraging most attendees to remain and have fun for the entirety of the celebrations.
