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EmailImagine Live 2023 was a defining moment for Ericsson and Malaysia’s digital future. Helming this inaugural event, PMG Asia Pacific crafted an exceptional platform for Ericsson to showcase its 5G services as the key to bridging the digital divide in the country.
Curating the whole event experience to serve as an impactful stage for future-shaping collaborations with Ericsson, our Malaysia team helped our client not only drive greater local 5G awareness but also, as a trusted innovation catalyst, position Malaysia as an unstoppable digital tiger.
Highlights
400
VIP decision makers
in attendance
Spearheaded by Malaysia’s Minister of Communications and Digital, YB Tuan Ahmad Fahmi Fadzil, powerhouse guests from Malaysia and Sweden, tech think tanks, policymakers and Ericsson executives shaped this event into a powerful forum for impactful thought leadership.
2
years of 'Live' impact
in a row
in a row
With the experiential engagement achieved at our immersive demo floor showcase of Ericsson’s 5G innovations from MWC 2023 — including a holographic metaverse experience and AR e-sports platform — Ericsson entrusted anew its even more ambitious Imagine Live 2024 to our expert hands.
39.2%
5G adoption rate —
and rising
Ericsson Imagine Live led a series of similar events that played a key role in raising awareness of 5G’s transformative potential in Malaysia. From 4% in September 2023 right before our event, local adoption rate has risen to 39.2% as of writing in 2024.
