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Outlook
EmailDrawing on PMG Korea’s creative and digital expertise, 3M Korea reimagined its iconic Post-it® Notes for a new generation. Using AR filters, our “Make Your Dreams Come True!” Instagram campaign turned Post-it® into a dynamic canvas for sharing Korean goals in virtual space.
Captivating younger audiences all the way to Japan and Taiwan, our creativity successfully revitalized the sticky icon’s brand relevance in the digital era.
Highlights
1st
AR filter campaign
for 3M
3M chose PMG Korea to creatively execute their first-ever AR filter campaign. Our team designed playful AR filters with colorful stickers reflecting users’ dreams and — to enhance brand visibility — virtual Post-it® pads for personalized notes.
24
months
Originally set to run for only 12 months, the campaign’s success extended it one more year to capture a wider audience overseas. In Japan and Taiwan, our engaging designs were utilized for both online and offline campaigns.
Modern
symbol of goal manifestation and self-expression
To our client’s delight, our cheerleading AR filters struck a powerful chord with IG users. It increased Post-it® brand interaction with hashtags such as #DreamsComeTrue and #GoAfterYourDreams — successfully keeping classic Post-it® youthful and meaningful for the new digital-first market.
