PMG is tasked to create impactful collaterals that can demonstrate HP's digital press capabilities to differentiate the brand more in an increasingly competitive market. The challenge is to translate a large number of HP capabilities that are highly technical into fresh creative expressions that make business sense.
What better place to show the immense commercial potential of these technologies than in an actual commercial space? We transformed the printers showroom into a shopping mall and invited potential clients to immerse themselves in HP technologies. Everything, including exteriors, displays and merchandise were printed using HP technologies. We also showcased interesting technologies that help potential clients save cost. One of the highlight is Mozaic technology, where we showed automated packaging possibilities that can have an infinite number of unique designs, which can also be personalised. This adds tremendous value to brands that are interested in providing more choices and in strengthening consumer relationships. We used this technology to design tea boxes, wine bottles, and snacks packaging, just to name a few.
The result: potential customers were highly impressed with the magnitude of HP capabilities, leaving with the impression that HP is clearly a superior business partner.